Getting your website live is step one – but then there’s keeping it at optimal performance.
Managing those requirements, costs, and optimising the site for your use, is exactly where Orange Reel and The Digital Lark step in..
A website is a significant part of a business- especially when we live so much of our lives online.
But having this website comes with strings. For years, we’ve helped businesses and brands build websites, manage them and reach out to the world – we’ve never offered such inclusive maintenance before, but there’s a new reaction to websites which, whilst scary, means we need to pay more attention:
There are law firms today, who actively advertise to users who have had their data breached in order to claim compensation from that website/system’s owner or sue for said compensation.
These aren’t big fancy companies who had a malicious exec commit fraud… it’s no more complex than a website which is a few weeks out of date of the most recent releases, getting malware/virus/hack and users email addresses and messages being released into the cyber world.
Horrifyingly – these are valid.
Covering the basics – ideal for blogs without forms or features.
Great for the standard business site. Protects basic forms, contact methods and features.
Designed for the website based business – eCommerce, online learning, etc.
Backups every 12h
Absolute essentials only – CMS and add-on updates performed monthly. No licenses provided.
Very rarely considered an ideal solution.
Whether your site is based Joomla or WordPress, updates are needed to keep it running efficiently. Outdated core files are often the primary reason for security vulnerabilities.
Many of your features will be brought to light by plugins – they are often the functionality within sites, but need the same care and attention!
The theme or template in your CMS is what tells everything how to display. Without this, your website is nothing but a big page of code.
A site can run great every day – until it doesn’t. Then it’s a case of save what you can… this is why we backup. We take store them offsite and create duplicates where risk is higher.
Did you know that a slow website drops you on Google? Not only does it turn away clients but prevents more. This is why we want to keep on track of these things, to know how you’re performing
Updates on 1 of our sites costs £1450 a year! That why OR pooled the expense, to allow the most common premium features to be covered by us. Get in touch for a FREE site audit and list of our included plugins
To run as fast as possible, you want tiny images with huge quality. To achieve this we run regular compression and host your images all over the place, so they load faster
Sounds complex, but really quite simple. We put copies of your site in multiple places to download faster. Think of it like filling a bath with extra taps.
We make sure all the links out there in the world for your site still work. If an old blog link fails, or someone shares a dodgy link, our scans hopefully pick it up. On package 4, we go through the site and fix them all each month.
Most sites have go down about 1% of the time. Part of the nature of technology. But what if it’s more? We scan the site and get notifications when there’s an issue – so we can fix it.
You want to know what you’re getting when you pay for something right? That’s why our 3,4,5 packages each come with a reporting system. Not only will it share all your stats and figures, but it contains our notes and edits too.
Your site runs on a computer, complex as it is. Just like any computer, it needs some file care and maintenance to help things run smoothly.
Some big updates can break the site, and it leads to downtime regardless of maintenance. When we have large updates, we setup on a dummy site first then make it live if all is well.
This site audit is our starting ground for SEO. It’s how we benchmark all your rankings and numbers.
At this stage we calculate all the keywords that your site uses. It’s included with any new websites (or £30 one time fee). Basically, anything that goes into Google and brings up your site, goes here.
If someone is seeking your service, do they only find your or are there others? How high do they rank on Google? What do we need to do to make you higher? Let’s find out!
This is about knowing whether you’re going up or down on search results each month. It helps you refine your service and helps us steer your keywords.
How often do people use your search terms? Are they getting more popular? If so, how often are you most popular within them?
Competitors are one of the most complex areas of SEO. That’s why it’s important to key a close eye on them.
A backlink is how we refer to any link to your website on other sites in cyberland. Sometimes they are hugely beneficial – it’s a great way to grow. But on the bad site, it can drag you down.
iThemes is an anti-virus and all-round protection plugin we operate to help prevent nasties from accessing your site. With packages 3 and 4, we cover the fees for the pro-level protection.
1/3 of all websites are estimated to be WordPress based? This gives a wealth of benefits for your site but it also makes them a target. Hiding the login is the best first step. Like hiding a door from burglars.
If your site comes under threat from a direct denial of service attack, it can be compromise the whole system, threaten your clients and pose a risk to the business. We can mitigate this process to protect you.
Malware is any negative impact on the website – often viruses, hacks, spam, redirections etc. On level 4 we add a Web Application Firewall – makes it very difficult to get anything through.
Every day we’ll run a scan to check n the function and integrity of the site. It’s not entirely infallible, but it’s often the fastest way to discover any issues and protect your business online.
If somehow, one of those buggers gets through all the protections we put in place, we want to try and remove it before it causes damage. Whilst we do, of course, have the backups we can revert to, we don’t want to lose any activity on your site between backups.
Are you a robot? The chances are low but who are we to judge! But we don’t want bots poking around your site, so we’ll protect it
Google keeps a record of sites they consider to be risky – if you find yourself on this list. If that should ever happen, we have steps to find out and resolve it.