In The Frame Photography Ltd
In The Frame arrived with an existing logo, a gilded frame with highly recognisable shape and fonts. The primary photographer, Roisin Gregory, had developed a great level of local recognition so scrapping the current layout would be a step backwards.
Instead, we deconstructed the frame into an outline - keeping some depth but removing the heavy presence and updating the second font for wider use.
The versatility of that modification allowed for a new level of expression. The brand could represent all the business had to offer. This included newborn photography, fine arts, performer profiles, corporate and professional headshots, wedding photography, lifestyle photography and seasonal shoots - just to name a few.
We regularly update the social media presentation of the brand, each time adapting to reflect the service we're promoting; whilst keeping the brand easily recognisable.
We also developed a signature format logo specifically for use of photo-mount frames and watermarks. We kept the flexibility and diversity, with the iconic flourish of the frame.
The website features the abilities to showcase the enormous talent Roisin brings to the company, as well as boasting a range of facilities such as password secured watermarked client galleries, the option for those clients to browse, select and order digital copies, prints, products and packages - all at variable rates.