The Night Owl Logo concept has been developed to closely meet the needs and desires of the company’s owner and managing director. This injection of personal preference gives the brand an iconic and versatile logo which sees itself easily fit into the moulds of other brands.
The colour palette used hints towards the rich depth of metallics and golds, without making the all-too-often-made mistake of attempting to replicate a digital gold effect. However, when mixed with high-end print techniques such as foiling, the brand will reflect against the gold brilliantly.
The use of the split icon helps to balance the light and dark colour palettes of the logo, each married by a gold outline to unite the style – though not a blatant representation.
Over the course of the brand’s development, the key has been simplistic sophistication, allowing a versatility which is hard to manufacture inorganically.