Before we go into the details of what our typical branding package includes, let’s just be clear about what branding is, and how it differs from the logo or a brand:
An Essential element for any business
A logo is a visual icon for the company or organisation. Sometimes this is the form of a symbol – such as the McDonalds “M” or the Nike Check Mark, at others it’s the full name of the company, as with Coca-Cola or Amazon.
All That Is Visaul
A brand is a far less tactile thing. It is the perception of the organisation in the eyes of their clients, customers, partners, and the general public. Ever hear terms like “protect the brand” or “represent the brand”? This is what they refer to – a bad business decision or the wrong tweet can cause people to think negatively of your brand. Simultaneously, community activism or charity support can increase the good will of that perception
Everything Between a Business and its consumers
Branding is a culmination of these things – it’s absolutely everything between an organsation and their customers, partners and the public. Naturally this starts with things like the logo and quickly evolves to include their marketing and advertising, social media engagement (or lack of), and everything they put out into the world.
So this article is about our branding package (which includes the logo), and together with a Branding Strategy consultation will create the entirety of your brand. The features and aspects of a branding package will depend on the individual client – because we use a unified approach, so not every business needs labels for wax or branded caps! Below is a general overview of what a branding package includes.