Evolving Brands
The direct communication afforded business by social media means that we now know more about customers than in any time in business history. Add together the benefits of online-everything and we can tell where customers shop, where they go, what they do, who they do it with and combined, this helps us understand why. Of course, brand strategy isn’t about social media alone – there’s a wealth of information driven by market research, direct client communications and perhaps most importantly, the experience and expertise of the company we’re working for.